The campaign was designed to capture the creative genius of Kenzo’s creative director, Nigo. The campaign calls for a pop-up coffee shop in Tokyo, Japan, to promote Kenzo’s newest collection. The art and typography were all hand-drawn to promote an organic collection. The “K” in Koffee is intentional and a callback to the Kenzo brand. The Japanese text on the merch and storefront states the location and date of the event in Japan.